We think we found the best way to celebrate the feminine-focused month of March with Timisoara Online Marketing Meetup, having again an international special guest, Zsuzsa Kecsmar, a fantastic woman entrepreneur and marketing professional!

Getting to success as a startup is most often a far from linear process. When back in 2012, the Szeged-born Antavo Loyalty Management Platform, pioneered the field of Facebook Timeline apps with a tool to help marketers launch promotional campaigns across multiple (but mainly FB) platforms, they have rapidly received the attention and the 50 kEUR investment from the famous, London-based, Seedcamp accelerator.

Moving to UK was a glamourous promise but relatively soon the changing platform policies by Facebook proved almost fatal. Getting back to Hungary was the only rational move as was the need for a massive product pivot that came with unavoidable client churn, up to getting to serve a single big client. After almost closing business over-depending of this single client, Antavo came to the next, winning, pivot.

Now, Antavo is a company developing a customer retention SaaS for fashion and retail industries doubling team and tripling revenues year-on-year in 2017.

Find out from Zsuzsa Kecsmar, Antavo’s co-founder and CMO, listed by Forbes among the top 100 European tech female founders, how the currently 26 members team of the new Antavo, re-launched in September 2016, helps retailers and brands like Toys”R”Us, Pepsi, Björn Borg or Simply Be UK , build and execute loyalty programs generating figures like 10 million EUR in revenues or 1200% ROI (both in the case of the Luisa Via Roma brand).

We are looking forward to listen together with you Antavo’s story and online marking insights from (a probably red-dressed) Zsuzsa Kecsmar! 🙂

IMPORTANT

Please be so kind and register your participation on event’s meetup page: https://www.meetup.com/Timisoara-Online-Marking-Meetup/events/248537530/!